All assignment and exercises are worth 5% of your total points for the whole semester. You will receive your grade after all exercises are turned in.
Assignment 1 Assignment 2 Assignment 3
Assignment 1. A study on visual elements and design principles
Collect quality graphic design work (in any form or media) that demonstrates the power of the visual elements and design principles. Then write down your comments for each design.
Note: Don’t use any other form of art. Don’t use photography, craft, painting, drawing, art foundation course work, etc.
Requirements
Create a Pinterest board named “AVT311 Assignments”. You will upload or pin all your assignments onto this board.
Please organize your Assignment 1 into two sub-sections – “Assignment 1 Elements” and “Assignment 1 Principles”. Don’t forget to indicate the name of the elements and principles at the beginning of your comment.
Two good samples. sample 1, sample 2.
1. Select at least two existing graphic designs to demonstrate the use of each visual element:
Dot, Line, Shape, Space (4×2=8).
2. Choose at least five design principles, then find two graphic designs primarily used the same design principle for each of the five principles (5×2=10).
Gestalt design principles:
Similarity Continuation Closure
Proximity Figure and Ground Alignment
Other principles:
Balance (Symmetry & Asymmetry) Repetition
Contrast (of Size, Color, shape) Direction
Radiation Gradation Anomaly
Economy Dominance Emphasis
3. Analyze each design and write down your comments.
Deliverables
Pin your images along with your comments onto your Pinterest “AVT311 Assignments” board.
Due: Tuesday, January 28th
(at the beginning of the class)
Assignment 2. Design Elements Exploration
All graphic design centers on manipulating form. Every form you make in design has to be chosen carefully so that you convey the correct message to your intended audience. In this exercise, you will explore different forms and apply meaning to them.
Parameters:
You must use the Worksheets for this exercise. (Note: There are two sheets)
You must sketch in pencil.
You cannot use color.
You have to convey what your form means.
Deliverables
Upload you finished two worksheets onto your Pinterest “AVT311 Assignments” board.
Due: Tuesday, Feb. 4th (at the beginning of the class)
Assignment 3. Design Elements and Principles Exploration
The principles of design help you to carefully plan and organize the elements of art so that you will hold interest and command attention. This is sometimes referred to as visual impact. In this exercise you will explore the basic elements of design. You should use the principles of design to help you organize your composition.
Parameters:
Working within a 6-x-6-inch square on computer (Adobe Illustrator is preferred)
You may further develop your ideas from Assignment 2
Create two designs for each problem
One color per design
You have to convey what your form means
Deliverables
Upload each piece of your work onto your Pinterest “AVT311 Assignments” board and label them.
Goals and Problem
Problem 1 Dot: Create 2 compositions using only dots.
Problem 2 Line: Create 2 compositions using only lines.
Problem 3 Shape: Create 2 compositions using only one shape. You may use multiple copies of your selected shape, but it must remain the same size.
Problem 4 Scale: Create 2 compositions using a single letterform. Examine the forms and counter forms of the letter or the unique qualities of your chosen shape.
Isolate just enough of each letter to hint at its identity. Strike a balance between positive and negative space.
Due: Tuesday, Feb. 18th (at the beginning of the class)
