Part VI So, pathos is everywhere, but is it the strongest? I do not think so. The strongest is ethos. Ethos, especially in the way it is often used today, is the ultimate pathos and the antithesis of logos. A most dangerous concoction of righteousness with a total lack of any thought.  We have been…

Part V Now, which of these is the most common or the most ubiquitous? This is a really hard topic because technically speaking, kairos is everywhere all the time, but it’s not quite one of the three major methods of persuasion, so I’ll ignore it. Out of the main three, pathos is by far the…

Part IV Aristotle believed that ethos, pathos, and logos represented the three core methods of persuasion, but nevertheless recognized a fourth factor as very important too. This mysterious fourth factor is kairos. This is by far the hardest to translate, but it’s sort of like timing. Well, timing isn’t exactly the best word, because kairos…