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Part III Last of the main three, logos. Logos is logic and relies on the quality of arguments. My favorite example is the scene of Socrates and Diotima in Plato’s Symposium. It’s an engagement between the two where Diotima is making an argument to Socrates on the nature of Eros (the personification of love). There Read more

Part II Pathos can best be described as emotional. Pathos relies on what is essentially emotional manipulation. This can happen in a variety of ways, as humans are multifaceted and empathetic creatures. This can be done through, for example, the display of tragic photos, like the How the Other Half Lives series. The photos show Read more

Part I Over the next few posts, I want to investigate the idea of ethos, pathos, and logos. What are they? What is the secret 4th one? Who came up with them? How can each be used? Which is most fundamental? And finally, which one is strongest or most important?  The idea of ethos, pathos, Read more